Blog
Notes on ranking and building well.
Practical writing on SEO strategy and web development, from the work we’re doing with clients right now.
SEO
Why Your Website Speed Is an SEO Problem, Not Just a UX One
Core Web Vitals aren't a checkbox — slow load times quietly cap how high you can rank, no matter how good your content is.
Web Development
The Real Cost of a 'Quick' Website Redesign
A redesign that ignores your existing rankings can undo years of SEO progress in a single migration.
Business
SEO Is a Retention Strategy, Not Just an Acquisition One
Ranking for the right terms brings in visitors who already trust what you do — which changes how you should think about ROI.